Nisshinbo Micro Devices Partners with Rutronik in the USA to Distribute Sensor and Analog Devices for Industrial, Automotive, and Consumer Electronics.

Tokyo, Japan, December 10, 2024 — Nisshinbo Micro Devices, a leader in innovative electronic solutions, and Rutronik Elektronische Bauelemente GmbH, one of the leading broadline distributors of electronic components, have extended the franchise to North America.

Nisshinbo Micro Devices offers electronic components and microwave products based on the strength of analog technology. These products enable electronics engineers to design advanced applications for consumer, industrial, and automotive markets. The company owns and operates three wafer fabs in Japan and two assembly and test facilities worldwide. Known for exceptional quality and reliability, Nisshinbo is ISO9001, ISO14001, IATF16949 certified and complies with automotive standards VDA 6.3 and AEC-Q100. In addition to the front-end and back-end manufacturing facilities, Nisshinbo has design engineering and development in Japan.

The recently expanded partnership between Nisshinbo and Rutronik joins forces of two industry leaders. Rutronik customers will benefit from an enriched selection of globally available analog solutions within Rutronik's semiconductor portfolio. "Nisshinbo is dedicated to change and challenge. The goal is to provide our customers with eco-friendly products and services to create a safer and more secure society with integrity. This requires a trusted partner like Rutronik," said Tomoki Nagamune, President of Nisshinbo Micro Devices Americas at Nisshinbo Micro Devices. "We have more than 60 years of expertise in developing and manufacturing electronic components such as integrated circuits, discrete semiconductors, and optoelectronic devices, and Rutronik has built up a strong global sales and marketing team during its more than 50 years in the electronics market, with a focus on the automotive and industrial sectors. We are pleased to extend our partnership with Rutronik to North America."

“Nisshinbo plays an important role in the analog and mixed signal IC market, with the focus on high precision operational amplifiers, high resolution analog/mixed signal frontend, sensor signal conditioning ICs and a broad range of power management ICs, RF discretes and opto-devices”, said Thomas Ulinski, Vice President Product Marketing North America at Rutronik. “The extension of our franchise to North America is the logical next step of our long-term and strong partnership with Nisshinbo. Japan Headquartered Nisshinbo stands for high performance products with the highest level of quality and reliability.” Thomas Ulinski continued. The Rutronik franchise with New Japan Radio (NJR) started for the European market in 2010. In January 2022, NJR and Ricoh Electronic Devices (REDC) were integrated and formed Nisshinbo, the franchise is now being extended to North America.

High-quality analog and sensor technologies for Industry, Automotive, and Consumer Electronics

Nisshinbo's product portfolio remains consistent across all regions and covers the automotive, industrial, and consumer sectors. The partnership between Rutronik and Nisshinbo is strong and also includes joint product development achievements. The Rutronik System Solutions Adapter Board RAB3 – Radar, launched in May 2024, for example features the Nisshinbo 60GHz Smart Sensor Micro-Module. This advanced radar sensor technology provides non-contact and highly accurate measurement solutions for distance measurement and people counting. The integration of the Nisshinbo micro-module enables precise distance, angle, and state detection using 60GHz millimeter-wave radar technology. This capability is particularly advantageous in environments requiring high hygiene standards, as the radar sensors can be installed behind surfaces, ensuring privacy while maintaining functionality. This is beneficial for realizing distance measurement or people counting applications with the distance, angle, and state detection sensor using the 60GHz band millimeter wave. Learn more about the RAB3 here.

About RUTRONIK
Rutronik Elektronische Bauelemente GmbH was founded in 1973 and for more than five decades the independent family-owned company based in Ispringen (Germany) stands for sustainable growth with a focus on high-growth future markets. In the fiscal year 2023, its around 1,900 employees generated sales of 1.24 billion euros, serving more than 40,000 customers.
To serve customers in these future markets, the RUTRONIK AUTOMOTIVE, RUTRONIK EMBEDDED, RUTRONIK IT ELECTRONICS, RUTRONIK POWER, RUTRONIK SMART, and RUTRONIK SYSTEM SOLUTIONS initiatives bundle expertise, specific product portfolios, and consultancy support. In this regard, Rutronik relies on customized solutions that are tailored to the respective needs. The services range from competent technical support in product development and Design-Ins, through the diverse product portfolio of leading manufacturers, to the company's software and hardware solutions with partly patented Rutronik IP.
Customized logistics systems, reliable supply chain management, and logistics centers worldwide ensure on-time delivery. The Rutronik24 e-commerce platform completes Rutronik's range of services.
Further information is available at www.rutronik.com. The new corporate film also provides exclusive insights into the history and development of Rutronik.

About Nisshinbo Micro Devices
Nisshinbo Micro Devices Inc. was established in January of 2022 from the merger of NJR and REDC, both of which had been acquired by Nisshinbo Holdings some years prior. Both former entities bring decades of analog semiconductor experience to the new organization with a wide range of products. With extensive lineups of Operational Amplifiers, Comparators, GaAs RF ICs, Audio/Video ICs, Motor Drivers/Controllers, Analog Front End (AFE) ICs, Optical Sensors, Microwave (Radar) Sensors, Battery Management and Protection ICs, and Power Management ICs (Voltage Regulators, LDO Regulators, DC/DC Converters & PMICs), Nisshinbo Micro Devices is a formidable player in the analog semiconductor market. 

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